Photography by Martin Aggett

Remix Fiction Television

Remix Fiction Episode #730.3 is Online Now

Remix Fiction Television Episode #730.3 (Scott Walker) from Martin Aggett on Vimeo.

Martin talks to Scott Walker from Brain Candy about how technology is affecting modern storytelling.

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We’re Making a Documentary. Wait.. What?

You might have noticed that we added a new widget to the left side of the home page to keep you up to date on our latest endeavor.  We’re probably more than a little crazy to attempt such an ambitious project considering we have zero experience creating documentaries.  Of course, we’ve never claimed that sanity was our strong suit.  If you noticed, the title of this post is “We’re making a documentary” – The we includes you too because there is no way that we could do this by ourselves.  This will be a community-driven film that will be released for free under a creative commons license in October 2011.

The film will document the next year of transmedia storytelling and will include a behind the scenes look at Remix Fiction’s flagship property.  It will also contain several other story threads that follow other projects, companies, organizations, alternate reality games, or transmedia campaigns.  The Remix Fiction story will be the anchor, but what else is included in the final cut will be left mostly up to the community.

The most common question I’ve gotten about the Wreck-a-Movie production so far is “what am I supposed to do?”.  We fully acknowledge that this film will succeed or fail based on whether or not we can build a community of people to help make this vision a reality.  So, we’re going to take on a large share of the workload and will try to make it as easy as possible for you to contribute.  Here are a few things you can do to help…

Join the production team:

The easiest thing you can do to support this project is become a member of the production team.  To do this all you have to do is hit the “Join Now” button and create a free Wreck-a-Movie account.  Even if you just complete this one task and contribute nothing else it demonstrates your support for the project and will enable us to send you an occasional email to let you know how things are going.

Ask questions:

Another simple way to contribute is to help us out with the Frequently Asked Questions.  To add a question to our FAQ all you need to do is click the FAQ tab on our production page and use the “Give it a Shot” button.  “Shots” are how members on Wreck-a-Movie contribute to productions.  In the case of the FAQ, shots are used to ask a question and a comment holds the answer to that question.

Take a shot at completing a bigger task:

The entire production is organized into more manageable chunks using “Tasks” that are created by the production leader.  These challenges could be things like; soliciting ideas for the film’s structure, creating DVD cover art, contributing video content, editing the film in Final Cut Pro, remixing raw footage into a trailer, and any number of other creative or administrative tasks.  Again, you can “take a shot” at accomplishing each task or just vote on which shot you like best.  Members who contribute the most shots that are incorporated into the final product will be recognized in the film credits.

I hope that answers some of your initial questions about the project.  If you have any questions please ask them below in the comments for this post or add them to the production FAQ page.

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Remix Fiction Launches ‘Open Game Design’ Website

Remix Fiction is proud to announce the launch of www.OpenGameDesign.com!

One of the founding principles at Remix Fiction is the idea of Open Game Design where all of the lessons learned from creating our transmedia storytelling experience are available during the design phase.  Our goal is to be as transparent as possible while Remix Fiction evolves so that others can learn from our successes and failures.  The only exception to this philosophy will be story elements that we believe will spoil the experience when the property launches in summer 2011, but everything else is fair game for discussion.

We always want to have a co-creation mindset where value is placed on the audience contribution at all stages of game development.  This website will be the repository for what some developers call META or “behind the scenes” information, but we’re going to take it a step further and invite the audience to be a part of the co-creation even prior to the story launch.  Through the site we’ll solicit input on all aspects of game mechanics, playtest some ideas, and share what we’ve learned while developing our game so that others can avoid the mistakes we make.

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Start From the Beginning

Patrick Moeller from VM-People recently gave an insightful talk at ARGfest on the challenge of getting an audience hooked from the very beginning of an alternate reality game (ARG).  He discusses the psychology and desire of players who want to take part in a transmedia storytelling experience from the very start of the project.  This all stems from the fact that traditional ARGs play out in real time like a concert, but unlike a concert tour that could have dozens of shows in multiple cities, most ARGs only have one “show”.  Other transmedia production companies have tried to solve this problem by tailoring their experiences to the single player which expands the potential audience but sacrifices the sense of community and shared experience inherent to traditional ARGs.

So, what can game designers do if they want to keep the “real time” aesthetic of traditional ARGs but still want to reach a large audience?  During his presentation, Patrick discussed several ways that VM-People is tackling the challenge, and Remix Fiction was busy taking notes.  Patrick noted that after the end of each campaign the most common question he gets is “Where do I have to register to get informed about the beginning of a new Alternate Reality Game?“.  VM-People’s answer to this question is their www.folge-dem-kaninchen.de website (in English “follow the white rabbit”) that allows players to register their interest and contact information so that they can be included in future projects.

We have done something similar with our Personalized Privacy Sign Up form where we ask questions about how you would like to interact with Remix Fiction characters and give you an opportunity to share contact information.  Like VM-People, we will never share this information with any third party and we will delete your information as soon as you send us an opt out notification.  So far, we’ve only used the contact information to send out a few postcards and a couple gifts, but as our game deadline gets closer we’ll be using our list to do more game mechanics testing,  and of course we’ll use it to send trailheads when our game launches next year.

What do you think?  Should game designers continue to create ARGs that play out in real time or should they shift to a more single-player and replayable mechanic?  Let us know in the comments.

[VIDEO] ARGfest – Follow the White Rabbit.

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Socks Inc. puts the “Fun” in Funding

Meet Gary; the star of Jim Babb’s new project – Socks Incorporated.  Socks Inc. is an alternate reality game that follows the trials and tribulations of Gary as he struggles with unemployment and tries to get a job at the Socks Inc. toy factory.  This free game encourages players to create an avatar, a.k.a. sock puppet, and join in the storytelling by completing missions and posting videos and pictures.  What’s that?  You say that you’re convinced and are ready to cut up your dad’s best dress socks and start playing?  Not so fast – this game only exists in Jim’s mind (for now).  You’ll have to wait until September to have fun with your footwear.  (I guess you could start playing with your socks now…)

Jim has done something unprecedented in the independent ARG community.  He raised more than $7,000 in funding from one hundred people in about a month, and he did it with just a video proposal and a promise that the game would be “super duper fun”.  Pure Genius.

Jim spoke at ARGfest on the topic of casual games and we pulled him aside and asked him a few questions about Socks Incorporated.

RF: The majority of the backers pledged $25 and will receive “a limited edition Socks, Inc. embroidered patch featuring the game’s main character” – did you think that the patches would be such a big incentive to contribute?
JB: The value of the patch is not about it’s monetary value, but what it symbolizes.  The patch is similar to those given to girl and boy scouts for their achievements; and together we are making this game! Most of the backers are people who will be playing the game.  I also I sent a patch of 011iver to all of the players of Must Love Robots.

RF: You can tell in the video, when it came time to actually ask for money, that it made you a little uncomfortable.  Did you think you would reach your funding goal so quickly, and how did you feel about “begging for money on the internet”?
JB: I was absolutely blown away by how fast we reached our minimum goal.  While I was confident that we could do it, I was unsure of how difficult it was going to be.  It is awkward asking people for money, but you never get anywhere without putting yourself, and your project out there.  The key is to do it in the most sincere and straightforward way possible.  It is important to remember that people are supporting you more than they are supporting the project, which means you have to be trustworthy and passionate.
RF: Did your mom back the project?  What does she think of “all that crazy internet stuff” you’re doing?
JB: hmmm, I wasn’t sure… so I just asked my mom: “Of course, I supported my son.  I think its is cool!  I don’t understand the concept of the interactive gaming and it sure looks fun!  I am proud of the work Jim is doing!  He is crazy creative!  Wonder where he gets it?” ~Kathy Babb
RF: Can you talk a little bit about how you came up with the $6000 goal for this project?
JB: Picking my funding goal was very difficult.  In general, I’ve found that it is always hard to name prices for work in the creative non-profit world.  Making Socks Inc. is time and labor intensive, but it is a passion of mine.  That is why I am working for free, however, I can’t expect others to work for free.  Paying the Socks, Inc. team, even if it is a super small amount, is a way for me to show appreciation for their time and work.  I am lucky enough to have most of the equipment I need to make this project happen, but I still need to buy props, and of course tons of socks (I have been trying to get some donated socks).  Independent projects like Socks Inc. have small budgets and we need to be creative and organized to stretch that money and allow the project to reach it’s potential. Coming up with a solid budget and using all available resources is important.
RF: Offering access to the behind the scenes blog was a big incentive for me to become a backer.  How much detail will you reveal in that production blog?
JB: We won’t be revealing much of the story, but we will reveal design elements and additional characters as they are created.  You can expect behind the scenes photos of us working on the sets.  We are also open to answering questions if and when backers have them.
RF: How much influence did your internship at the Top Secret Dance Off have on the concept development for Socks Inc.?
JB: Jane McGonigal is a huge influence to everyone making ARGs and big games in general, but she has been an especially huge inspiration for me.  Seeing the behind the scenes of Top Secret Dance Off was a starting point for how a game like Socks, Inc. might work.
RF: Your last production included some adult-themed humor and a few swears – will Socks Inc. be rated G?  Are you trying to target a younger audience?
JB: Socks, Inc. is a family friendly game.  Everything will be PG rated, but there will be nods and winks to adult audiences, much like a Pixar movie.
RF: I know that you said you’re only in this for the “joy currency”, but are there any plans to monetize Socks Inc. in the future?
JB: The game will be free to play, but we are not eliminating other ways of monetizing it.  We are open to tasteful brand content, advertising, and merchandising.  Since this is one of the first funded indie ARG projects, we do want to start making head roads into creating a sustainable indie game ecosystem.  Another possible road to monetization is licensing our back-end platform that runs Socks, Inc’s core mechanic.  Daniel Grace, the super talented developer behind doomstick.com has been creating a robust system that can easily be used for other games in the future.  It is important to remember, that while we are open to generating $$$, our focus first and foremost is on making an awesome fun game.

ARGfest – Keeping it Casual (Jim Babb) from Martin Aggett on Vimeo.

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Remix Fiction has gone MOBILE!

Remix Fiction is excited to announce our new mobile application for the iPhone!  The Remix Fiction free iPhone App is your source for news, interviews, and trends in the growing transmedia and Alternate Reality Gaming (ARG) industries.  Be the first to find out when we’ve aired a new episode of Remix Fiction Television.  Find out which independent Alternate Reality Games we are endorsing.  We’ll also be sending app users exclusive updates,  announcements, and some surprises though push notifications.

In addition to being able to keep up-to-date with everything happening at Remix Fiction and the ARG community, you’ll be able to use the app to keep tabs on Martin Aggett.  Not only is Martin the Creative Director at Remix Fiction, he is also the lead fictional character in our own Alternate Reality Game that launches in 2011.

That’s right – our lead character has broken free of the traditional fictional boundaries and lives online and in the “real world”.  He shares his thoughts on the challenges of being fictional on his blog.  He hosts our video podcast and interviews leaders in the transmedia industry.  He travels the world on freelance photography assignments, and if you’re lucky, you can meet him for lunch when he visits a city near you.

This App will give you insight into his life, travels, and personality and will lead right up to the launch of his story.

To download and install our new app just click here.

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Remix Fiction is Going to ARGFEST!

I can’t tell you how excited we are to be attending ARGfest this year in Atlanta.  We’re not just participating; we are one of the companies sponsoring this year’s event.  Every year, this small group of volunteer organizers spend countless hours making this conference event happen, and most years they have to dip into their own pockets to sustain the tradition.

This year’s event is probably the most ambitious in recent history.  The schedule is packed with former Remix Fiction Television guests and leaders in the industry.  We are going to send our own Creative Director, Martin Aggett, to report on the event live and record interviews for Remix Fiction Television (sorry no live streaming this year).

We’ve got lots of exciting things to announce at ARGfest this year!  Make sure you watch for our advertisement in the ARGfest program and follow Martin for all the up-to-minute updates, and make sure you find us and say “Hi” – we’d love to meet you!

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The Cinderella Moment

Those of you who have followed Remix Fiction for the past year know that we’ve been working on our own Alternate Reality Game for quite a while.  Behind the scenes, the game has evolved and we’re constantly learning about transmedia storytelling and the art of game design, but we’re not seeing the concrete progress toward completion that we’d like.  Part of the problem is that we’ve fallen in love with learning about the process and don’t have a client pushing us to a deadline.  So, we’ve become the high school student that spends countless days doing research for a big paper but never gets around to actually writing it.

All that changes today.  Today, we declare July 4th 2011 as our Cinderella moment.  This is an (admittedly self imposed) ultimatum that establishes a deadline for the launch of our alternate reality game.  If we don’t launch our game by midnight on the 4th of July next year we will shut all the websites down and call it quits.  That’s right, everything will just vanish from the internet and you’ll never hear from us again.

We hope that you’ll follow our progress over the next year and help us develop and refine our game.  We’re excited to renew our commitment to completing this project and will pursue it with a refreshed sense of urgency.

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Remix Fiction Fans Have Spoken – We Have a New Logo

Remix FictionWhen we first got started here at Remix Fiction we decided to be as transparent and community-focused as possible, a goal that is still a part of our core philosophy.  In our own game development and the evolution of Remix Fiction we value the community’s input, opinions, and criticism.  One of our first endeavors to solicit input from the masses was the selection of our company logo.  We commissioned the super talented Robbie Smith to come up with ten designs and let you choose which one would become our corporate brand.

After several months and more than 70 people voting for their favorite logo we now have a clear winner.  The red remix with the hanging f i c t i o n logo will represent the Remix Fiction brand here on the website, on the television series, and all future outlets.Remix Fiction

The close runner up logo will be featured as a secondary option when we need something that fits a more flatter/horizontal space.

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Remix Fiction Television Evolves

Remix Fiction is always striving to learn and adapt to meet the expectations of their small (but growing) fan base.  We recently took a hard look at our video programing and recognized that we weren’t achieving the reach that we’d originally hoped.  Based on feedback from fans who watch the show regularly we knew that we wanted to stick with interviewing amazing people in the transmedia storytelling industry, but we needed to ditch the hour-long format.  We’re hoping that our relatively low viewership (based on video views on our Vimeo channel) is tied more to the length of the show versus the content.  In general, we think that most people are not willing to sacrifice an hour of their time on an untested show.  So, in order to boost our viewership numbers we’re going to make a few changes.

For those of you who are willing to sit through an hour-long show we’re still going to broadcast the recording of the episodes live.  Those of you who make the effort to tune in while we’re recording will get a behind the scenes look at the making of the episodes along with some “bonus content” and bloopers that won’t make it to the videos.  We’re still going to spend about an hour with each guest, but we’re going to break the videos down into more digestible ten to fifteen minute chunks and release them as a series.  We’ve also got some ideas for producing some short, non-interview, segments related to the behind the scenes work we’re doing on our own Alternate Reality Game.  We would LOVE to hear your suggestions for these new segments so please let us know your ideas in the comments.

We appreciate Brian Clark’s patience with our first attempt at producing shorter interview shows.  Brian is the CEO of GMD Studios; an experimental media lab focused on the emergence of networked communities, audiences and marketplaces.  Brian put up with us for almost two hours while we recorded several episodes of Remix Fiction Television that spanned a wide range of topics relating to his company’s vision and practices.  Our first short-format episode with Brian is available now on our Vimeo channel.

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