They claim their latest project is a “pioneering concept offering a unique cinematic experience that breaks down the wall between actors and audience”.  Breathe will provide several layers of depth to serve a variety audience interactivity preferences.  Casual or passive audiences will be able to experience the narrative through three short films released weekly, and more active participants will have the opportunity to solve a murder mystery by interacting with characters from the story and could be featured in the films.

We’re looking forward to the launch of the first installment of Breathe which will coincide with the Power to the Pixel conference being held in London next week.  You can still reserve your seats for one of the free screenings being held on October 14th in the Debating Chamber at London’s County Hall at 7PM, 8PM (sold out), and 9PM.

Breathe is a continuing saga, the story starts in London, and moves to Paris, New York, San Francisco, Tokyo, Sydney, and ends in Berlin.  The project will work with local production crews, new and emerging local talent, artists, fashion designers, and musicians to deliver a localised experience, each comprising of film, live events, online interactions, adventure and much more.